Case Study: Casino Table Games Training Curriculum

Background:

Land-based gaming (casino slot machines, table games, and retail sports betting), increased by 4.7 percent year-over-year to $4.24 billion in November of 2024 . Table games and casino slot machines alone are responsible for the bulk of the revenue for the U.S. commercial gaming industry. In that same year, year-to-date revenue from casino slot machines and table games was $45.38 billion. Although these numbers are great, the commercial gaming industry is ignoring an opportunity to increase their revenue by not focusing on converting novice table game players into competent players. In a study conducted by the online casino Lottoland.co.uk, 2,000 adults were surveyed, and it was found that 37% of the adults felt intimidated by the idea of entering a land-based casino due to a lack of knowledge of how the games work. If casino-goers and prospective casino-goers know how to play the games, they would be more inclined to play.  

Audience Persona:

• Doesn't want to play table games because they don't understand how to play.

• Nervous about loosing a lot of money trying to learn how to play.

• Appreciates when learning replicates the actual application environment.

Solution:

I solved this problem by creating a casino table games curriculum for novice players that included various practice-based activities in the actual application environment. The training focused on teaching the participants two of the most popular table games, Blackjack and Roulette. To get an in-depth breakdown of the entire project, review the design document. To view the products, review the facilitator guide and participant guide. All artifacts are located below.